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Investing in Shares For Dummies

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Portfolio And Assets

Portfolio Breakdown In this post i'd like to go through a basic portfolio and breakdown the assets that come together to form it. In this first image we can see a basic portfolio containing only stocks.  This is a fairly basic portfolio were we can see our fund, this makes up the cash money part of our portfolio, and it is from here that we purchase the shares and assets that make up our portfolio. As we can see from the diagram above, our fund is used to purchase companies that then go on to take up holding in our portfolio.  From here money returns made by these companies, be this from realized capital gains or dividends is then funneled back into the funds portion of our portfolio, ready to be used to purchase even more companies. The longer this goes on the more your companies will be contributing to your fund, and eventually your companies contributions may even outgrow your own. The Portfolio Effect Bigger portfolios may have more assets that make up the whole, these assets c

How My Portfolio Is Setup

The Goals of a portfolio People have many different ways they view and setup their portfolios to accomplish the goals they set out for it. Some people concentrate on capital gains, allowing their shares to appreciate in value over time, and then selling them as needed, this can be done for income or re-balancing purposes.  The goal I set out for my portfolio is to grow itself at a steady pace alongside growing its cashflow. Cashflow in a portfolio can be generated a number of ways including interest, dividends and realized capitals gains. For the cashflow in my portfolio i rely on dividend paying stocks. Why Portfolio Cashflow Is Important To Me Cashflow is important to my portfolio as it allows it to grow and expand into new companies on its own. For example, if Unilever pays me £200 in the form of a dividend, a portion of that will be re-invested into buying more shares of Unilever, therefore increasing my holding in the company and increasing the future dividends they pay me. Where

Why I Love Pepsico

Why I Love Pepsico. Ticker: $PEP Pepsico is a brands business despite its name and prime product, Pepsico unlike Coca Cola, has expanded its portfolio beyond drinks, and now have a considerable portion of their cash flow generated through their food and snacks brands.  The Company Pepsico has a wide range of brands within its portfolio giving it access to much needed diversification, which is its key advantage over Coca Cola. In fact Pepsico's food and snacks portion of its brand portfolio now make up over %50 of its earnings. This allows it to compete with a much larger pool of competitors and offers much more room for growth. The brands Pepsi owns are well pruned and advertised, allowing them each to fight for dominance in their respected markets. Who hasn't heard of Mountain dew or Lay's? This portfolio of well known brands is continuing to expand with its recent acquisition's of Rock-star Energy and BFY Brands. These new business allow Pepsico to enter the energy dr

Why I Love Unilever

Why I Love Unilever. Ticker: £ULVR I love companies with big brand portfolios and the know how to manage their brands effectively. Unilever Owns over 29 active global brands and more interestingly over 169 active independent brands around the world.These brands are spread across different divisions including home care, food and refreshments and lastly beauty and personal care. The Company Unilever is a holdings company with many acquisition under its belt, it buys manages and sells brands around many different sectors, within many different industries over many different countries, this naturally gives it a layer of protection during hard times effecting individual industries or countries. If a portion of Unilever's portfolio falls, it can always re-balance and strengthen its other brands while making strategic decisions on what to do with the under performers. We can see this happening now with Unilever spinning off some of its Tea brands as a separate entity in order to push its

Why I Love Legal & General

Why I Love Legal & General. Ticker: £LGEN There are many reasons why i love L&G and they hold a strong position in my portfolio to represent that, to start with Legal & General is a well diversified company that believes in itself, management are buying up their own shares and the dividend they provide is incredibly resilient. This wonderful company continues to expand its assets into insurance, aging population and real estate all scalable areas of business for this company. The Company As a company L&G makes its money through insurance and pension schemes and is the biggest provider in these areas in the UK and has since expanded into the US market. They have over £1trillion in assets under management through its UK work pension scheme and is the UK's biggest life insurer as well as lifetime mortgage insurer. L&G are not however concentrated on insurance, they are also building modular homes, electronic car recharging stations and retirement homes and living f